A.I. plays a growing role in choice of media, content creation, offering tools that assist in generating articles, images, and even video content. More tools are being utilized than ever before, to expedite the creativity and ideation process, consequently allowing fast and accurate output in marketing communications. Recently, The Washington Post’s ‘Heliograf’ A.I. technology has been used to produce short news reports. Evaluate the role of A.I. in content marketing. What tools are available today? How are they changing the competitive landscape among marketing and advertising firms?
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